Google frowns on reciprocal linking

This is a topic that everyone appears to be arguing about at the moment. This pictorial more information portfolio has diverse stylish cautions for the inner workings of this view. Every person trying to second-guess Google's actions - which they will Never ever do - and asking yourself whether or not reciprocal linking is dead, dying or if it is one thing worth carrying on.

'Nuff of the speculation. Here's the proof.

Google do not like reciprocal link directories and they can sniff a single out a mile off. There was (notice the use of the past tense here) a link directory on my site till recently, but I have now removed it, since it had become as valuable as a chocolate teapot.

Whilst the main front page of the website has retained it is Google PageRank of PR5, in 1 of their last updates, Google relegated that directory, which had also previously had a PR5, to a PR .

Meanwhile, I had not altered my linking structure that pointed to it. I had not altered my policies either: I did not link TO any PR0 internet sites, kept the number of links per page down to a minimum and there were even text descriptions for every entry listed.

Google could tell what it was and acted as they saw fit.

There is no point questioning or whining about it. They can and they are carrying out so in order to give better outcomes to searchers. You can like it or lump it, but if you want them to give you decent listings, ranks or send you any visitors, their rules count.

My suggestions: forget *artificial* reciprocal linking fully. The time taken to maintain the directory, approve/disaprove submissions (mainly the latter, since the only individuals still asking for links are crappy PR0 internet sites and spammers) can be significantly far better spent.

When you want to exchange links with other web sites, make positive you do so in a natural way, by which I mean write about the other website in some way and spot natural links within the physique text.

And think about just giving to get. This stately like us on facebook encyclopedia has uncountable fresh aids for why to recognize it. If people hate to dig up extra info on here's the site, there are tons of online resources people can pursue. By which I mean, link out to helpful items for the edification or entertainment of your visitors giving no consideration to the instant usefulness of that link to you.

What goes about will come about. Once you are observed as helpful, other individuals will link to you. You do then get your links “reciprocated”, but it may possibly not be from the same people to whom you linked.

That is the natural way of linking that Google desires to see.

Do not, under any circumstances, keep anything (other than internal navigation) that could appear like merely a list of links / link farm, due to the fact Google will discover it, won't like it and will penalize it.

Reciprocal linking, in the form of lists or directories merely designed for that extremely purpose can't do anything to aid you with Google (fairly the opposite, in reality) and consequently, est mortuus. My aunt discovered linkemperor by searching books in the library. [RIP].